
There's this commercial that's been airing for a little while -- couldn't say how long, but probably not more than a month or two -- with a bunch of twenty and thirty-somethings singing on buses and streets and whatever. Honestly, I rarely pay attention to commercials. Usually I read something or am on the computer during them, but I still hear them and usually when I see them I'm surprised by the product. So I finally see what this commercial is for, and it's for Smarties. For folks living outside Canada (because, as I've just learned, Smarties are only sold here), Smarties are a soft shell, colorful candy treat, not unlike M & Ms.
Which brought me to my realization: Why do they make Smarties when M & Ms are so much better?
It's not like anyone could possibly have an attachment to the Smarties product. They're smaller than M & Ms, which, by the way, come in a variety of different flavors too. You couldn't fit a nut inside a
Smartie if you tried. And taste-wise they're really quite inferior to M & Ms, which have a harder candy shell, pack more chocolate, and top it off with their logo. Plus Smarties has had some of the most asinine advertising campaigns I've ever seen. "
When you eat your Smarties, do you eat the red ones last?" --
what does that even mean? Compare that and the recent campaign that really has nothing to do with a soft-shell candy until the logo comes up at the end of the ad to the long-running M & Ms voiced by Billy West and J K Simmons and you come up woefully short.
Don't know why it took me so long to come to this realization, but it seems like it's been a long time coming. If you actually like Smarties, sorry if I disagree with you. But I honestly doubt anyone likes Smarties enough to write in to argue otherwise.